Consumer Package Goods

Changing Consumer Demands

Consumers are demanding that companies do more than meet their basic needs. Expectations have become significantly broader, incorporating demands for trust, transparency, commitment to purpose, personalization, convenience, and innovation. Consumer buying habits and brand preferences are also changing rapidly, and consumer goods producers and retailers must find a new balance to meet consumer needs. New business models and disruptive technologies impact our shopping, buying, and living. Technological innovations are causing consumer goods manufacturers and retailers to rethink their product and service delivery models – the who, what, when, where, and why.

Data and data analytics have become the new cornerstone for these companies, along with technological ecosystems that allow them to respond quickly to changing market dynamics. Moreover, supply chain and finance transparency and cyber security have become vital to enabling these innovations while maintaining the core business.

How We Help

It is increasingly necessary to leverage new digital tools and technologies, embrace new business models that will redefine the future of work, and establish resilient and reliable organizational infrastructure.

The team at WiserWulff helps consumer goods manufacturers and retailers define and implement their strategic initiatives to maintain market leadership and achieve the transformative growth they seek tomorrow. Some of the ways our consultants help include:

• “Apps” to drive customer loyalty and unify commerce strategy 
• Global digital transformations and operational process alignment
• Data analytics, leveraging real-time data to achieve better consumer insights
• Enhanced organizational supply chain to deliver sales growth, reduce cost, minimize risk, and improve resilience
• Assessment of cyber security architecture and implementation recommendations